First impressions can mean a great deal when you are working in business. People are often impressed or disappointed by one's demeanor whether it is in the workplace or outside the office. Your behavior can make the difference between a winning or losing a deal.
Corporate image consultants help people make a great first impression by giving them advice on grooming and attire, and web designers make a lucrative living by making websites shine. But, that doesn't change your authentic self. If you behave poorly, it doesn't matter how well you dress or how well you give a speech, people will not trust you.
You hear many consultants and advisors who suggest developing an "elevator pitch" or a "30-second overview." On the other hand, I would like you to consider this…those activities in the end don't matter. What matters is that you live authentically day-to-day, and that you build trust with your client based on […]