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July 2014

Who is Your Mentor and Who are You Mentoring?

2017-01-17T17:22:26-04:00July 1st, 2014|Communication Powerhouse|

A few months ago, I was asked to give a speech on Professional Mentoring to the District 36 Toastmasters Conference up in Silver Spring, MD.  While preparing for the presentation, I reflected back on the many mentors I’ve had in my career.   I have been very lucky that people saw potential in me and spent the time to help me become a better leader.

Holt Anderson and Naomi Takeuchi Holt Anderson and Naomi Takeuchi

Experiences.  When I moved to North Carolina in 1992, I arrived at a time when the Internet had not been as ubiquitous as it is today.  I had been extremely lucky up to that point having graduated from UC Berkeley, worked at Genentech (a biotech firm) and then had been a network consultant at Stanford University.  Access to the Internet was a requirement for me when deciding on a career.  I was fortunate those experiences led me to accept a job in North Carolina as part of the Microelectronics Center of North Carolina where […]

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June 2014

Building Anticipation

2017-01-17T17:22:27-04:00June 10th, 2014|Communication Powerhouse|

1000 Cranes Boards - Naomi TakeuchiPreparation.  For many of you who are following this blog, you likely know that we have been preparing the company for the last six months for the Licensing Expo which is taking place next week at the Mandalay Bay in Las Vegas!

In reflection we have accomplished a great deal as we transition into providing services and products to the children’s market.

      • We created cartoon characters based upon the 1000 Cranes logo.  These characters are a vehicle to bridge our services between more mature audiences and the children’s market.
      • We hired a new legal team to advise us on the correct categories for us to register our new cartoon characters.
      • We created a line of origami paper products that can be sold or used as giveaways to further promote the brand.  These paper products use the cartoon characters as a way to gain market share in the minds of the consumer.
      • We […]
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May 2014

Keep Reminding Your Audience of Home

2017-01-17T17:22:27-04:00May 27th, 2014|Communication Powerhouse|

This week, I am spending time on the West Coast in the beautiful city of Vancouver, British Columbia, Canada and my home town of San Francisco, California.  I feel very blessed to have been born in San Francisco and to be raised in the suburb of Daly City when I was growing up.  As I would hit my favorite haunts around the city, I realized that although I haven’t visited the city in about four years, it doesn’t matter how long I’ve been away, it always feels like home.

Golden Gate Bridge San Francisco CA Golden Gate Bridge San Francisco CA Naomi Takeuchi childhood home Naomi Takeuchi and her childhood home!

Home.  As the famous phrase says, “Home is where the heart is.” Although I currently love calling North  Carolina my home, there is something to be said about revisiting the places where I grew up…to walk again the paths that were familiar at one time.  I feel as […]

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Great Work comes from Great Teams

2017-01-17T17:22:27-04:00May 20th, 2014|Communication Powerhouse|

1000 Cranes Origami Inserts 1000 Cranes Origami Inserts

 

Year of Change.  In the last five months, we’ve seen tremendous changes in our company.  2014 marks the year that we make a transition into the children’s market.  As you’ve seen in previous posts, this transition did not happen overnight, and started in October 2012 when the seed was first planted at the US Trademark Expo.

This is a task that couldn’t be done alone, and if it wasn’t for the talent of several people involved in the project, our first launch of our origami paper packs could not be where it is today.

 

Personal Thanks! I personally want to thank the following: Maddie Winecoff and Naomi Takeuchi Maddie Winecoff and Naomi Takeuchi

– Maddie Winecoff, our intern from Salem College, for her incredible talent as a designer of the cartoon cranes and the backdrop for our display at the Licensing Expo (Booth U-185, June 17-19 at the Mandalay Bay)

– Dave Baldwin (the digital […]

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Evolve Your Message for New Markets

2017-01-17T17:22:27-04:00May 13th, 2014|Communication Powerhouse|

origami_inserts_50_frontBrand New Market! On May 13, 2014, 1000 Cranes produced its first product specifically geared to a new market, the children’s market, especially those who have read the legend of 1000 Cranes and are interested in folding origami cranes.  When we registered the company back in September 2003 as a consulting practice, the art of folding cranes was the inspiration for the name of the company.

It wasn’t the intention of the company to move into this market.  10 years later, we’ve found that in order to grow, we need to consider other options.  The company has primarily focused its attention on the nonprofit market.  Mostly because this is where the company was founded.  The company was founded on helping nonprofits utilize business practices to become more effective.  Many of the workshops, consulting, coaching and other service offerings were based on meeting the needs of that market.

Expansion and Growth.  Expanding our market into the children’s market took serious thought.  This wasn’t on our roadmap several years ago until […]

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Making Ideas Stick

2017-01-17T17:22:28-04:00May 7th, 2014|Communication Powerhouse|

Madetostick_2
I recently listened to a CD from the National Speakers Association which talked about the book “Made to Stick” by Chip and Dan Heath.

In the Reuters article, “New book tackles question:  What makes an idea stick?”, there are six principles that should be followed which include:

  1. an idea should be SIMPLE,
  2. an idea should be UNEXPECTED,
  3. an idea should be CONCRETE,
  4. an idea should be CREDIBLE.
  5. an idea should EVOKE EMOTION, and
  6. an idea should TELL A STORY.

 

The article goes on to use several examples including the Wendy’s “Where’s the Beef?” ad, Aesop’s fables and the organ transplant urban legend (where one wakes up in a tub of ice) as examples of ideas that follow these principles and are memorable.

Communication Powerhouse Tip of the Week:  Demonstrate Ideas that Stick.  It is important to your audience that when offering concrete ideas for their success and growth, the message is delivered in a tangible way.  The goal is that your audience will […]

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