This week, I am spending time on the West Coast in the beautiful city of Vancouver, British Columbia, Canada and my home town of San Francisco, California. I feel very blessed to have been born in San Francisco and to be raised in the suburb of Daly City when I was growing up. As I would hit my favorite haunts around the city, I realized that although I haven’t visited the city in about four years, it doesn’t matter how long I’ve been away, it always feels like home.
Home. As the famous phrase says, “Home is where the heart is.” Although I currently love calling North Carolina my home, there is something to be said about revisiting the places where I grew up…to walk again the paths that were familiar at one time. I feel as if my mind craved this. After viewing familiar sites (Union Square and the Bay Bridge), eating familiar food (Boudin Sourdough bread and Yank Sing dim sum and Shaws homemade candy) and reconnecting with familiar people (family and friends), my soul feels nurtured. I have a sense of comfort being surrounded by all the sights, sounds and smells that I remembered as a child.
Reconnect. We all have similar experiences no matter where we grew up and where we lived. People like to reconnect with previous experiences and places. Similarly, when delivering a message to your audiences, people like to be reminded of what brought joy to their lives.
For many remembering the days of their youth is a way to those familiar moments. When delivering a message to your audience, weave in details to help remind your audience of those familiar places. Colorful stories with many details and images will help you deliver those messages.
Communication Powerhouse Tip of The Week: Keep Reminding Your Audience of Home. As you develop your key messages to audiences, engage them by weaving in details of experiences that remind them of home. When I speak about San Francisco, one of the things that all San Franciscans know is our foggy climate. At 3:00pm in the afternoon or so, like clockwork, the fog with its misty fingers would crawl over the coast and into the basin of the San Francisco Bay.
I often remember putting on a sweatshirt as the fog would roll in and starting to hear the fog horns as they bellowed their warm tones to ships traveling closeby. Any San Franciscan will tell you that what I just described there will invoke memories of home. It will transport a native back to the street where they lived, the foods that they ate, and the people they would meet on a regular basis. Weaving in details to remind people of home is the best way to capture your audience and to also make them more receptive to your key messages and call to action.
- What are you doing to remind your audiences of what home means to each individual?
- Have you shared recently with your own audience about your own experiences growing up with great detail that the audience members can live vicariously in the moment through your story?
- How do you feel when you hear a speaker refer to a reference to your home?
I look forward to reviewing your thoughts!