1000 Cranes

/Tag: 1000 Cranes

August 2014

Choose Wise Partnerships

2017-01-17T17:22:26-04:00August 12th, 2014|Communication Powerhouse|

Choose Business Partnerships WiselyOne of the things I often tell people is that as an entrepreneur, one has many decisions to make.

Difficult Decisions.  An important decisions is whether to keep or end key relationships with your business.  Sometimes the hardest bonds to break are the partnerships you have grown to rely on over the years that are not serving the company in the best way.  Even though loyalty is important and vital to many ongoing business relationships, when the organization is not being served properly by a dysfunctional organization, it’s time to look elsewhere.

Freedom to Choose.  Thankfully, as an entrepreneur, I have the ability to choose which partnerships will work best for the company and make those tough decisions to move forward.  When the partnerships are not working well, it’s best to regroup, take a hit and look at ways to minimize any negative impact and grow the company in a healthy direction where it can grow and thrive.  Thankfully, the month of August is a slower […]

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July 2014

Set and Communicate Clear Goals and Deadlines

2017-01-17T17:22:26-04:00July 22nd, 2014|Communication Powerhouse|

1000 Cranes Boards - Naomi TakeuchiGoals and Deadlines.  It’s amazing what a difference setting clear goals and deadlines make for getting a project or other tasks done.  For those who procrastinate and even for those who don’t, setting clear “mile markers” and tangible goals help to keep you on track and make things happen.  When working with clients, we often talk about setting long-term goals (3-5 years), short-term goals (one year) and immediate goals (less than one year), and more importantly clients need to set accountability with those goals.

Road Map.  This became extremely important when 1000 Cranes started preparing for the Licensing Expo in Las Vegas in mid-June.  We originally had on our road map and strategic plan to have cartoon characters ready for an event in October 2014 for the National Trademark Expo in Alexandria, VA.  We knew we needed to start positioning the company to expand into the children’s market, […]

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Loyalty is a Two Way Street

2017-01-17T17:22:26-04:00July 16th, 2014|Communication Powerhouse|

Loyalty is a 2 Way Street Naomi TakeuchiLoyalty and Relationships.  Many people have asked me why is it that 1000 Cranes has been able to continue to grow and thrive for over 10 years?  I always tell them, it’s because we have loyal clients and we are loyal to them.  They call on 1000 Cranes to help them, and they support us continuously when we start innovative new programs.

Potential Conflict.   We also know that if there is another client that may be a potential competitor, we reach out to our current clients first before pursuing any business that could cause conflict.  We show loyalty to our clients just as much as they show loyalty to us.  Having a loyal following and continued business relationship is important for sustaining your business.

11 Year Anniversary.  We are blessed to be celebrating our 11th year soon on September 30th!  Several friends of mine started their consulting practices in 2008 when the recession was officially […]

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June 2014

Building Anticipation

2017-01-17T17:22:27-04:00June 10th, 2014|Communication Powerhouse|

1000 Cranes Boards - Naomi TakeuchiPreparation.  For many of you who are following this blog, you likely know that we have been preparing the company for the last six months for the Licensing Expo which is taking place next week at the Mandalay Bay in Las Vegas!

In reflection we have accomplished a great deal as we transition into providing services and products to the children’s market.

      • We created cartoon characters based upon the 1000 Cranes logo.  These characters are a vehicle to bridge our services between more mature audiences and the children’s market.
      • We hired a new legal team to advise us on the correct categories for us to register our new cartoon characters.
      • We created a line of origami paper products that can be sold or used as giveaways to further promote the brand.  These paper products use the cartoon characters as a way to gain market share in the minds of the consumer.
      • We […]
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May 2014

Keep Reminding Your Audience of Home

2017-01-17T17:22:27-04:00May 27th, 2014|Communication Powerhouse|

This week, I am spending time on the West Coast in the beautiful city of Vancouver, British Columbia, Canada and my home town of San Francisco, California.  I feel very blessed to have been born in San Francisco and to be raised in the suburb of Daly City when I was growing up.  As I would hit my favorite haunts around the city, I realized that although I haven’t visited the city in about four years, it doesn’t matter how long I’ve been away, it always feels like home.

Golden Gate Bridge San Francisco CA Golden Gate Bridge San Francisco CA Naomi Takeuchi childhood home Naomi Takeuchi and her childhood home!

Home.  As the famous phrase says, “Home is where the heart is.” Although I currently love calling North  Carolina my home, there is something to be said about revisiting the places where I grew up…to walk again the paths that were familiar at one time.  I feel as […]

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Great Work comes from Great Teams

2017-01-17T17:22:27-04:00May 20th, 2014|Communication Powerhouse|

1000 Cranes Origami Inserts 1000 Cranes Origami Inserts

 

Year of Change.  In the last five months, we’ve seen tremendous changes in our company.  2014 marks the year that we make a transition into the children’s market.  As you’ve seen in previous posts, this transition did not happen overnight, and started in October 2012 when the seed was first planted at the US Trademark Expo.

This is a task that couldn’t be done alone, and if it wasn’t for the talent of several people involved in the project, our first launch of our origami paper packs could not be where it is today.

 

Personal Thanks! I personally want to thank the following: Maddie Winecoff and Naomi Takeuchi Maddie Winecoff and Naomi Takeuchi

– Maddie Winecoff, our intern from Salem College, for her incredible talent as a designer of the cartoon cranes and the backdrop for our display at the Licensing Expo (Booth U-185, June 17-19 at the Mandalay Bay)

– Dave Baldwin (the digital […]

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