Brand New Market! On May 13, 2014, 1000 Cranes produced its first product specifically geared to a new market, the children’s market, especially those who have read the legend of 1000 Cranes and are interested in folding origami cranes. When we registered the company back in September 2003 as a consulting practice, the art of folding cranes was the inspiration for the name of the company.
It wasn’t the intention of the company to move into this market. 10 years later, we’ve found that in order to grow, we need to consider other options. The company has primarily focused its attention on the nonprofit market. Mostly because this is where the company was founded. The company was founded on helping nonprofits utilize business practices to become more effective. Many of the workshops, consulting, coaching and other service offerings were based on meeting the needs of that market.
Expansion and Growth. Expanding our market into the children’s market took serious thought. This wasn’t on our roadmap several years ago until […]