1000 Cranes

/Tag: 1000 Cranes

May 2014

Evolve Your Message for New Markets

2017-01-17T17:22:27-04:00May 13th, 2014|Communication Powerhouse|

origami_inserts_50_frontBrand New Market! On May 13, 2014, 1000 Cranes produced its first product specifically geared to a new market, the children’s market, especially those who have read the legend of 1000 Cranes and are interested in folding origami cranes.  When we registered the company back in September 2003 as a consulting practice, the art of folding cranes was the inspiration for the name of the company.

It wasn’t the intention of the company to move into this market.  10 years later, we’ve found that in order to grow, we need to consider other options.  The company has primarily focused its attention on the nonprofit market.  Mostly because this is where the company was founded.  The company was founded on helping nonprofits utilize business practices to become more effective.  Many of the workshops, consulting, coaching and other service offerings were based on meeting the needs of that market.

Expansion and Growth.  Expanding our market into the children’s market took serious thought.  This wasn’t on our roadmap several years ago until […]

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Making Ideas Stick

2017-01-17T17:22:28-04:00May 7th, 2014|Communication Powerhouse|

Madetostick_2
I recently listened to a CD from the National Speakers Association which talked about the book “Made to Stick” by Chip and Dan Heath.

In the Reuters article, “New book tackles question:  What makes an idea stick?”, there are six principles that should be followed which include:

  1. an idea should be SIMPLE,
  2. an idea should be UNEXPECTED,
  3. an idea should be CONCRETE,
  4. an idea should be CREDIBLE.
  5. an idea should EVOKE EMOTION, and
  6. an idea should TELL A STORY.

 

The article goes on to use several examples including the Wendy’s “Where’s the Beef?” ad, Aesop’s fables and the organ transplant urban legend (where one wakes up in a tub of ice) as examples of ideas that follow these principles and are memorable.

Communication Powerhouse Tip of the Week:  Demonstrate Ideas that Stick.  It is important to your audience that when offering concrete ideas for their success and growth, the message is delivered in a tangible way.  The goal is that your audience will […]

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April 2014

Find your Voice. Deliver Your Message.

2017-01-17T17:22:28-04:00April 29th, 2014|Communication Powerhouse|

Inspire Definition Magnifier Showing Motivation Encouragement And Inspiration Naomi Takeuchi Leadership DevelopmentInspiration.  It seems like an elusive quality that some people possess easily and naturally and with others it is work.  Some say it takes charm and charisma to inspire people, while others inspire people by simply living a true life.

Regardless of your philosophy, one things is clear with all inspirational leaders.  It all starts with their message.  But in order to deliver their message, they first needed to find their voice.

Your Voice.  This isn’t about getting a vocal coach to ensure your cadence is correct or that you breathe from the diaphragm or that your enunciate properly.  All of those are important, but rather, when I mention the term “voice,” I am referring your conscience, your inner voice that provides the essence of who you are as a person and how you view the world.  That inner voice is your coach.  That inner voice is your guidepost.  That inner voice is what drives […]

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Communicating Your Weaknesses to Find Your Strengths

2017-01-17T17:22:28-04:00April 22nd, 2014|Communication Powerhouse|

Disappointed businesswomanChallenges.  This last week has been a bit challenging for me psychologically as I recent was given a rejection letter for the video I had submitted with my application for the Toastmasters International Accredited Speaker program.  Thankfully, I did pass the Level 1 portion of the program with five other people and only two of us were moved forward to Level 2 which is a live presentation to an audience at the annual convention.

Disappointment.  I must admit, I was disappointed as I had looked forward to seeing my friends at this annual convention, but I didn’t think I could justify the cost of going to the convention unless I had a reason to be there.  Had I been asked to provide a presentation for Level 2, I would have gladly made the effort.

Support.  What truly amazed me were all the emails, phone calls, electronic chat sessions and social media postings of encouragement from around the world!  I was quite astounded by […]

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What Soundtrack Fits Your Theme?

2017-01-17T17:22:28-04:00April 16th, 2014|Communication Powerhouse|

What Soundtrack Fits Your Theme Naomi TakeuchiStoryline.  I was recently reading a review for a new independent movie that’s due to be released this Friday called “Under the Skin” starring Scarlett Johanssen.  What I love about independent movies are the unusual storylines that you never find in the mainstream theatres.  In this movie, the story revolves around an alien who is living in Scotland disguised as a beautiful woman who apparently seduces the local men to somehow transfer to the mothership.  I like science fiction, but after reading the reviews,

I am still on the fence regarding whether to view this film.  Although the reviews had varying viewpoints, they overwhelmingly hated the score.  The themes around the music were very similar from “scratching nails on a chalkboard” to “screeching” to “disconcerting”…most people hated the music.

Music Theme.  It made me think about how the music can be so important to how we view a film.  Can you imagine Star Wars without the opening music? […]

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Making Time for Your Customers and Provide Your Full Attention

2017-01-17T17:22:29-04:00April 9th, 2014|Communication Powerhouse|

Making Time for customers naomi takeuchiMaking Time. I recently received a call from a customer while I was driving home from another engagement in Southern Virginia.  Although cell service has been more reliable than the past, and she called me while I was driving, it was important to make sure I understood her expectations clearly so I could tailor a program to meet her needs.  I asked her to hold for a moment while I drove to a safe area so I could park and take notes on what she needed.  She felt like she was imposing on me, but I reassured her that it was more important for me to understand what she needed than to save a few minutes of time by talking with her while I was driving.

Although it set back my journey about 30 minutes, I secured a workshop engagement which will result in a new service offering.  In addition, I will also get a videorecording of this engagement […]

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