January 2, 2013
Welcome to our first edition of the Communication Powerhouse Tip of the Week!
Some of you may have been wondering, “What’s happened to the 1000 Cranes® Blog? There hasn’t been a post in awhile.” Since mid-2011, 1000 Cranes® has had tremendous success with its core sustainable strategic planning business providing customers services to provide social and financial impact to organizations. In doing so, a new set of services have evolved stemming from the need of clients to better present their newly formed strategic plans to potential funders and clients. Several organizations approached 1000 Cranes® to also provide skills to develop public speaking and leadership skills. This expansion of the 1000 Cranes® business has now led to a new focus from “Sustainable Strategic Planning” to “Leadership Development.” The new focus of “Leadership Development” will provide a larger umbrella to include not only our strategic planning and business development consulting services but also expand into consulting with organizations regarding communication development skills and helping people to become a “Communication Powerhouse.”
This led to the launch of several “Communication Powerhouse” seminars and training sessions since mid-2011. The brand has been such a “powerhouse” that our clients have been asking for an ongoing relationship on how to improve communication and public speaking skills. Hence, the blog is reborn with a new feature of the “Communication Powerhouse Tip of the Week!” Other topics will also be interspersed, but you will be able to count on a weekly Communication Powerhouse Post.
To help with these efforts, 1000 Cranes® has hired social media consultant, Angel Lebak, to assist us with our social media strategy. Beginning 1/2/2013, you will learn a different communication tip to deliver key messages to your customers and help in your public speaking skills through this blog, and you’ll find more updates from our LinkedIn, Twitter and Google+ platforms. It is an exciting start of the new year, and we are thrilled to be entering this new stage of the business.
So let’s get to it!
Powerhouse Tip of the Week
This week, our focus is on your Point of View (POV). If you make your point of view clear, your clients will buy from you!
In recent months, I’ve been fascinated by a series of books written by George R. R. Martin called “A Song of Fire and Ice.” This series of books are the basis for the popular HBO series “Game of Thrones.” In the books, Martin delivers the tale from a number of different points of view (POVs). By doing so, understanding the character’s POV reveals another portion of the story to the reader as the epic saga unfolds. When reading the first book, you get a sense of the characters, which are good and which are evil. In subsequent books, Martin switches to the points of view of other characters, and by doing so, you get a richer sense of what is transpiring, but also you become sympathetic and better understand the motivations and actions of these characters.
So how does this apply to persuasion and becoming a Communication Powerhouse? Consider what you are doing when you give a speech on stage to an audience. You are giving the audience a chance to see your Point of View (POV). Your POV is unique to you. This is what makes you compelling and interesting to your audience.
When I speak to audiences, I often start by joking about my ethnic background. I know that when audience members see me on stage, they are wondering, is she Chinese, Japanese, Korean, Thai, Vietnamese, etc. Some speakers may find this offensive, but I don’t because I know the audience wants to get to know me better. They want to know, what is my background and what led me to speak in front of them that day. I often start by indicating this in a joke. “Some of you may be wondering about my ethnic background. I’m proud to say, I’m half-Japanese and half-Chinese. (pause) This means I like to have my sushi made with fried rice.” This always causes laughter, and breaks the ice with a new audience.
I then take my background and weave in my experience by tailoring this to my audience. The audience has a POV that is important to them. What is important here is to match my POV to one that the audience can understand. This doesn’t mean that my POV will be the same as my audience POV. What is important here is that the audience can relate to my POV and is willing to listen to that POV. Most of my clients know that I have a mixed background in nonprofit and corporate experience and that my consulting practice takes traditional business practices (strategic plan development, for example) and applies that to social causes. Clients hire me because they know this is the 1000 Cranes® Point of View. When your customers know your POV, they will hire you specifically because of that.
- How would you describe your Point of View (POV) in a few words or a sentence?
- How do your customers know this is your POV?
- Do you know your clients and their POVs? How do you adapt your POV so that your clients will understand and listen to that POV?
I look forward to hearing your thoughts.